PLOTTER USA at the San Francisco International Pen Show 2025

PLOTTER USA exhibited at the San Francisco International Pen Show last week in the Golden City, San Francisco. Since our first attendance in 2021, the SF Pen Show has become a fixture in PLOTTER USA’s annual calendar. Our team looks forward to returning to San Francisco each year to connect with both new customers and loyal fans who regularly visit our exhibit.

PLOTTER USA staff presenting a PowerPoint presentation to attendees of the PLOTTER Behind the Scenes seminar at the SF Pen Show.

This year’s at the pen show, we added a new experience for fans and new PLOTTER users: a “ Behind the Scenes of PLOTTER USA Seminar” before the official start of the pen show. On Thursday, August 28th, we held a short seminar in which the PLOTTER USA team shared stories about the PLOTTER system with new customers, as well as giving fans a sneak peek of what’s happening in Tokyo, where PLOTTER’s first flagship store, PLOTTER Tokyo, will be opening in mid-September of this year.

Attendees listening to the PLOTTER Behind the Scenes seminar at the SF Pen Show.

The seminar was well-attended and both new and returning customers enjoyed mingling with like-minded PLOTTER users, as well as learning more about different ways to use PLOTTER Leather Binders.

A crowd of customers shopping at the PLOTTER USA table at the SF Pen Show.

PLOTTER Leather Binder in Shiranami Square Size on the PLOTTER USA table at the SF Pen Show.

From Friday to Sunday, the entire venue was teeming with excitement from pen and stationery enthusiasts. The PLOTTER USA team brought some highly anticipated releases to the SF Pen Show, such as the newly debuted PLOTTER Mini 5 Square in Shiranami Leather. The Shiranami Mini 5 Square debuted at the Atlas Sidewalk Sale earlier in the month, but PLOTTER fans were able to shop this new release at the SF Pen Show.

Event-Limited PLOTTER Leather Binders at the PLOTTER USA table at the SF Pen Show.

Horween Cavalier Chromexcel® Leather Binder in green in A5 Size.

In addition to our new Shiranami Mini 5 Square Leather Binders, we also brought 3 event-limited Leather Binders featuring leather from the century-old tannery, Horween Leather. The event-limited Leather Binders in Horween Glove, Dublin, and Cavalier Chromexcel® leather were a hit among PLOTTER fans and pen show attendees who were looking to purchase their first PLOTTER Leather Binder. By Saturday, the green Cavalier Chromexcel® PLOTTER Leather Binders in Bible Size were already sold out, showing the excitement for colorful PLOTTER Leather Binders.

PLOTTER Refills, memo pads and stickers at the PLOTTER USA table at the SF Pen Show.

The PLOTTER Assorted Sticker Sets also debuted at the San Francisco International Pen Show, and fans were excited to use these stickers to liven up their notes and pages in their PLOTTER.

A customer shopping at the PLOTTER USA table at the SF Pen Show.

A person holding two PLOTTER Horse Hair II Leather Binders in Green Mini 5 Size but one is new and one is older and has a heavy patina on it.

Amid the bustling atmosphere, we were thrilled to provide our PLOTTER Corner Hardware Customization service. Our team personalized over 100 PLOTTER Leather Binders during the show, helping each customer customize their PLOTTER to reflect their individual style. It was also a pleasure to see how different customer’s PLOTTER patina and gain character over time.

A crowd of attendees and customers shopping at the SF Pen Show.

Sample PLOTTER Leather Binders on a wooden rack at the PLOTTER USA table at the SF Pen Show.

The three days flew by in a whirlwind of conversations, customizations, and connections. Meeting so many enthusiastic PLOTTER fans was truly the highlight of our experience. We draw endless inspiration from seeing how PLOTTER fans use their Leather Binders, which in turn fuels our own innovation.

Sample PLOTTER Leather Binders on a wooden rack and other PLOTTER products at the PLOTTER USA table at the SF Pen Show.

Thank you to all the PLOTTERs who traveled from the Bay Area or journeyed from out of state to visit PLOTTER USA at the San Francisco International Pen Show. We are grateful for your continued support and enthusiasm. We hope to meet more PLOTTERs at our next Pop-Up event, but until then, please continue to follow PLOTTER USA’s journey on Instagram.