Creative Refills S2E7: Navigating rich creative time with Yuri Aida

Sound waveform pattern in light orange on dark brown dot grid pattern with the title of Creative Refills.

Draw Today, Shape Tomorrow. Creative Refills by PLOTTER USA is a podcast that talks about creativity, ring organizers, and how to enjoy a creative life balancing digital and analog tools. Hosted by Job and April from the PLOTTER USA team, they dive into conversations about PLOTTER, our creative tools, behind the scenes about the brand, and creative ideas to help you get started on a fresh page.

The PLOTTER USA team is excited to welcome fans and new customers into the world of system techo and PLOTTER. In this second season, co-hosts Job and April explore topics around PLOTTER Leather Binders and different perspectives from PLOTTER users. You can tune into the conversation between the two hosts about their creative uses of PLOTTER and a little bit of behind-the-scenes with projects and new products as they come to life.

Season 2 Episode 7: Navigating Rich Creative Time with Yuri Aida

Creative Refills by PLOTTER USA Podcast welcomes a special guest and a foundational person behind the scenes at PLOTTER USA — Yuri Aida, President of Designphil. Yuri has spent years sharing Japanese stationery culture with the world by establishing Designphil America. Today, she continue that work in the scope of the President of the company in Japan, leading several brands towards more global reach. In this episode, Job and April sit down with Yuri for the Season 2 finale to talk about leadership, brand-building, and how Designphil’s “House of Brands” stays grounded in a clear philosophy as it grows.

Yuri shares Designphil’s guiding philosophy, “Enriching Society and Culture through Design,” and why “design” is more than appearance: it’s concept-making and execution working together. Lastly, we explore Yuri’s relationship with analog tools in the age of artificial intelligence and how PLOTTER supports Yuri’s day-to-day thinking, decision-making, and leadership as president of a stationery company.

To wrap the season, Job and April share a quick update about Stationery Fest (hosted by Yoseka Stationery) from July 30 to August 1, where PLOTTER USA will be exhibiting with PLOTTER’s Director, Takayuki Saito, and other Japan team members.

PLOTTER Leather Binders

PLOTTER Accessory Refill